Aricah
A brand and website rebuild for Aricah, repositioning them from an IT service provider to a product studio, designed and built in Next.js.
Frontend Development
2 Months
Introduction
A brand and website rebuild for Aricah, repositioning them from an IT service provider to a product studio, designed and built in Next.js.
Work Done
Fast & Responsive Site
Challenges
Creating a website structure that clearly explains the complex "Idea to MVP" service model. Developing a modern, unique logo that aligns with their identity as a "SmartLab."
Solutions
Designed a focused homepage flow that guides users directly to their main services (MVP development). Created a minimalist, bold logo and a consistent brand palette used across all digital assets.
Results
Successful launch of the new agency website, resulting in a cleaner user experience and a 30% increase in inquiries for MVP services. The new brand identity was well-received by the team and partners.
Details
Repositioning a brand
The job was to move Aricah from looking like a standard IT services provider to a high-end product development partner, both the brand and the site.
The brand
We started with the logo and identity. It needed to be simple and modern, and to carry the "idea to MVP" concept they're built around. We set a colour palette and visual style meant to read as innovative and trustworthy, then applied it consistently across everything.
The site
I built the site from scratch in Next.js for speed, focused on their two core offerings: MVP development and the SmartLab Academy. A few things mattered most:
- Clear pathways. The homepage sends people straight toward what they came for, whether that's "I have an idea" or "I want to learn."
- Plain storytelling. Strong imagery and clean type to explain a complex development process simply.
- Speed and responsiveness across phone, tablet, and desktop, which a tech agency can't afford to get wrong.
Bringing the identity and the build together gave Aricah a coherent presence that matches their ambition.
Testimonials
Working with Dev Akintola felt personal.The process was smooth, the design was stunning, and everything had meaning.
Tope Akintola
December 1, 2025
Frontend Development
